Standard Banner Ad Formats
| Ad Format | Dimensions (PX) |
File Type | Max File Size (Static) |
Max File Size (HTML5) |
|---|---|---|---|---|
| Half Page | 300x600 | HTML5, GIF, JPG, PNG | 120 | 120 KB + 100 KB (Shared Library Files) |
| MREC | 300x250 | HTML5, GIF, JPG, PNG | 120 | 120 KB + 100 KB (Shared Library Files) |
| Leaderboard | 728x90 | HTML5, GIF, JPG, PNG | 120 | 120 KB + 100 KB (Shared Library Files) |
| Mobile Banner | 300x50 | HTML5, GIF, JPG, PNG | 120 | 120 KB + 100 KB (Shared Library Files) |
| Ad Format | Half Page |
| Dimensions (PX) | 300x600 |
| File Type | HTML5, GIF, JPG. PNG |
| Max File Size (KB) | 120 |
| Max File Size (HTML5) | 120 KB + 100 KB (Shared Library Files) |
| Ad Format | MREC |
| Dimensions (PX) | 300x250 |
| File Type | HTML5, GIF, JPG. PNG |
| Max File Size (KB) | 120 |
| Max File Size (HTML5) | 120 KB + 100 KB (Shared Library Files) |
| Ad Format | Leaderboard |
| Dimensions (PX) | 728x90 |
| File Type | HTML5, GIF, JPG. PNG |
| Max File Size (KB) | 120 |
| Max File Size (HTML5) | 120 KB + 100 KB (Shared Library Files) |
| Ad Format | Mobile Banner |
| Dimensions (PX) | 300x50 |
| File Type | HTML5, GIF, JPG. PNG |
| Max File Size (KB) | 120 |
| Max File Size (HTML5) | 120 KB + 100 KB (Shared Library Files) |
| Desktop ad sizes: | 728x90, 300x600 / 300x250 |
| Mobile ad sizes | 300x250 / 300x50 |
| App ad size | 300x250 |
Deliverables
Option 1: Static
- File type: GIF, JPG, PNG
- Animated GIF is allowed, but please ensure that rotation is set as looping (max x2 looping)
- All Standard Banner Ad Formats specifications must be adhered to
- Click through URL must be provided
- 1 pixel border must be present on the creative
Option 2: HTML5
- File type: zip containing all required components such as HTML5, Javascript, CSS and images
- Creative must be built to DoubleClick Studio specifications
- A click tag must be inserted
- Please also supply backup images
- Creative must include a 1 pixel border
- Click through must open in a new tab or window
Note: Autotrader Group reserves the right to request changes to content and / or implementation following testing if the above is not adhered to.
Specifically Autotrader Group reserves the right to remove or reject any material which:
Is misleading, false or illegal and does not comply with state and national regulations;
- Contains but is not limited to sensationalised violence, crime or vulgar activity;
- Promotes stereotypes based on gender, race, sexuality or religion;
- Is provocative in nature and upsetting to the site audience or channel partner;
- Negatively impacts the intellectual property and equity of the wider GCA Media network;
- Advertisers have a responsibility to observe our network policies and provide transparency towards our ad specifications.
* HTML5 creative that is not 3rd party ad served (site served) must be built to DoubleClick Studio Specifications. Templates are available for Adobe Edge Animate and Google Web Designer
* HTML5 creative that is not 3rd party ad served (site served) must be delivered as a single zip file containing all required components (HTML5, Javascript, CSS, images)
* Libraries and external resources will need to be hosted and served by an approved 3rd party vendor. External references are otherwise not permitted
* A HTML5 Standard Banner is defined as a basic banner with single click through with contained behaviour. Anything beyond this is considered Rich Media
* DFP HTML5 requirements help page: https://support.google.com/dfp_premium/answer/7046799?hl=en&ref_topic=7041998